An Introduction, an Untold Story, & an Ode to the “Influencers”


My name is Ginger Melton and I am a senior PR major in the UNC School of Media & Journalism. After graduation, I am planning to move to New York City to pursue a career in Fashion/Beauty/Lifestyle public relations.

To begin my blog, I’m going to share the story of what sparked my love with the fashion industry, and how this spark still exists today.

It all started when my friend Mckenzie brought in a new purse to class in 6th grade. But this wasn’t just any purse. It was a Dooney & Bourke purse. (Today, you wouldn’t catch me fawning over any such D&B, but I digress.) To me, this purse represented a type of fashion I had never experienced before. It wasn’t your Capri-Sun-Pink-Boa-Handmade-Handbag or sequined Limited Too tote seen so often in the middle school hallways. It was luxury fashion, and I wanted to be a part of it. I bought Teen Vogue and Vogue just to look at the editorials and ads of beautiful models carrying beautiful handbags and wearing beautiful clothes.

By eighth grade I was watching my favorite designers’ Ready-To-Wear and Haute Couture shows online. (I’ve included my favorites at the end of this post!) The best part was that beautiful fashion didn’t stop on the catwalk. I soon discovered the OG of modern street styleThe Sartorialist. He featured candid snaps of my favorite models “off-duty” in effortlessly cool get ups.

I felt connected to the models and designer fashion itself with street style. There is something so personal with taking runway pieces and tailoring them to fit your own unique tastes and identity. As the social media age transforms the fashion industry, I am excited to see how influencers – bloggers, “social supermodels”, style icons – continue to inspire and connect with their audiences on a new level.

With that being said, I hope you follow along as I feature some of my favorite influencers (mostly runway models) that inspire me and my fav street style trends to boot!



8th Grade “Influencers”


Left to Right: Christian Dior Fall/Winter Haute Couture 2008, Chanel Spring/Summer Haute Couture 2009, Runway Model and Street Style Star Sasha Pivovarova.